Payment Grace Period Outreach is Making an Impact

June 10, 2026

Applies to Individual & Family Markets 

Health care coverage matters―people need care, support and peace of mind. By reaching out to clients who are in a payment grace period, you are helping protect them from unnecessary disruptions in coverage and keeping them connected to the care they rely on.

Your outreach is not only helping prevent avoidable terminations but also reinforcing the value of staying covered. With email open rates reaching 60 percent to 75%, a recent email campaign* shows that members are actively engaging with grace period communications.

By pairing those communications with direct outreach from brokers and agents, we can increase awareness, encourage timely action, and support stronger retention outcomes.

Keep it going: A simple check-in from you can continue to make a meaningful difference for your clients.

*Internal Blue Cross and Blue Shield of Montana source, 2026.